My background is self-driven and shaped by a broad mix of creative, professional, and technical projects, all of which has helped me develop a practical and adaptable approach to design. In the past, I’ve founded an eCommerce store, managed a music media brand, worked as a full-time producer / DJ, and created content for a range of local events and creatives.
Through all of that, creating digital content has remained a consistent and enjoyable focus. I aim to produce work that’s structured, purposeful, and easy to engage with. I’m drawn to clean, effective design that works in real-world contexts — both visually and functionally.
Outside of design, I’m often exploring something hands-on or tech-related, from experimenting with local AI tools to building sim racing setups. That curiosity around how things fit together continues to shape how I approach creative work.
Key Skills
Web & UI Design
Content Creation
Digital Media
3D Design
Product Photography
Ecommerce Systems
Event Mgmt.
Music Prod.
Tool Stack
Experience
2023
Ecommerce Systems & Design, ierac-i Hair Salon
Built foundations of custom Shopify store for new venture.
Conversion focused, brand forward design, highlighting key value propositions.
Created documentation for logistics and CMS structuring, optimised meta for SEO.
2020
Digital Design & Content Creation, HB Supply
Founder and sole proprietor of vintage clothing store. $25k first year profit.
Daily content creation, digital / web design, operations and logistics.
Optimised UI, SEO and branding as major point of difference to competitors.
2017
Visual Design & Event Management, High Bias Media
Community driven, multiple monthly events. working with a variety of venues.
Digital, social and print media design. Physical media and clothing releases.
Booking / promotion of international and local artists.
2017
Web & Content Design // Mixing & Mastering, Freelance
Various clients spanning local artists, musicians and venues.
Creation of event posters, album artwork, landing pages, promo videos.
Mix and mastering, live sound production.
2016
Social Media Mgmt, Third Wave Cafe
Community engagement, strategy and operations
Responsible for multiple pages for brands under business umbrella.
Ad hoc content creation, store merchandising, menu & signage design.
2014
Branding, Content Creation & Music Production, ENTRO//
Musician & DJ, self managed, consistent content creation and brand management.
20mil plays on streaming services, regular local shows, interstate & overseas tours.
Large body of work in music and music related media.